01
GEO — AI-search visibility.
Get cited and recommended by ChatGPT, Perplexity, Claude, and Google AI Overviews. Entity, content, and structured-data strategy built for how engines actually answer.
Digital Business Development & Transformation
Be the answer, not a link.
I help founders and companies grow and modernize through digital. My sharpest edge: getting brands ready for the AI era — GEO & SEO — so you're the answer AI recommends, not just another result.
Founder of DTR (est. 2018) · building digital businesses since 2014 · working with clients worldwide
GEO
illustrationAnswer engine
ChatGPT · Perplexity · Claude · AI Overviews
How do I get my brand to show up in AI answers?
Answer
In generative search, engines don't return ten blue links — they give one answer and cite their sources. So the goal shifts: stop chasing the click and become a source the model trusts. That's GEO — clear entity data, genuinely citable content, and real authority signals, layered on solid SEO. Do it well and your brand is named in the answer, not buried on page two.
What makes you the source
- Entity clarity
- Citable content
- Authority signals
An illustration of AI-era search — the shift I build brands for.
The Shift
Search changed. Most brands didn't.
People now ask ChatGPT, Perplexity, and Google's AI Overviews instead of scrolling ten blue links. Winning means being the source AI trusts — not just ranking for the click.
Yesterday
Rank #1 on Google. Win the click.
Today
Be the brand AI cites. Win the recommendation — before the click even exists.
GEO — Generative Engine Optimization — is making your brand the answer inside ChatGPT, Perplexity, Claude, and Google AI Overviews. I build for both worlds at once: the AI recommendation, and the organic ranking underneath it.
How AI-era search works
A buyer asks
"best supplier for…"
AI engines
ChatGPT · Perplexity · Claude
Your brand
cited as the source
The customer
chooses you
One question, one answer, a handful of cited sources. GEO makes your brand one of them — recommended before the click even exists.
What I Do
One operator. Visibility, growth, and the systems behind them.
GEO and SEO are the spearhead. Brand, web, and systems are how the growth becomes real — and lasts.
02
SEO — Durable organic growth.
Technical, content, and authority SEO that compounds instead of resetting every algorithm update. The foundation GEO stands on.
03
Brand & Design.
Identity and creative that converts — so the moment you're found, you're also chosen.
04
Web & Systems.
Sites, e-commerce, automation, and tracking that keep running after launch — systems, not one-off projects.
Why Me
Strategy from someone who ships — and sells.
I founded and operate DTR, a full-stack digital partner delivering web, SEO, brand, and IT for companies across two continents — including hands-on IT infrastructure management for a major international retail brand's store network, and digital and brand protection work for a leading industrial group. I also run my own e-commerce ventures, so every strategy I recommend has already been tested on my own risk.
You're not hiring an advisor. You're hiring someone who's already done the thing you're asking for.
- building digital businesses
- 2014
- DTR founded
- 2018
- team across design, dev, IT, commercial
- 8+
- bilingual, worldwide reach
- FR/EN
Selected Work
B2B platforms, brand, and SEO for manufacturers, retail networks, and institutions — plus the e-commerce ventures I build and operate myself.
Be the answer, not a link.
The brands that win the next decade are the ones AI trusts enough to recommend. Let's make yours one of them.
Answers
Answers to what buyers ask AI
What is GEO (Generative Engine Optimization)?
GEO Basics
GEO is the practice of making a brand visible and citable inside AI-generated answers — ChatGPT, Perplexity, Claude, and Google AI Overviews — rather than just ranking in traditional search. Instead of chasing the click, the goal is to become a source the model trusts and names in its answer. In practice that means clear entity data, genuinely citable content, and real authority signals.
What's the difference between SEO and GEO?
GEO Basics
SEO gets your pages to rank in a list of blue links so someone clicks through to your site. GEO gets your brand named and recommended inside the single AI answer, before a click ever happens. SEO optimizes for the ranking; GEO optimizes for the recommendation — and the strongest results come from doing both at once.
Does GEO replace SEO?
GEO Basics
No — GEO builds on SEO, it doesn't replace it. Solid technical and content SEO is the foundation AI engines still read to understand and trust your site, so GEO layers entity clarity, citable content, and authority signals on top of it. The brands that win the AI era invest in both worlds at once: the AI recommendation, and the organic ranking underneath it.
How do I get my brand cited by ChatGPT, Perplexity, or AI Overviews?
Getting Cited
You become a source these engines trust. That comes down to three things: clear entity data (so the model knows exactly who you are), genuinely citable content (clear, factual, and structured to answer real questions), and real authority signals (mentions, links, and reputation the model can corroborate). Do that well and your brand gets named in the answer instead of buried on page two.
How do I know if AI already recommends my brand?
Getting Cited
Ask the engines directly. Prompt ChatGPT, Perplexity, Claude, and Google AI Overviews with the questions your buyers actually ask — for your category, your problem, and your named competitors — and see whether your brand comes up, how it's described, and which sources get cited. That quick audit shows exactly where you already appear, where you're missing, and where the gaps are worth closing.
What does a GEO specialist actually do?
GEO Basics
A GEO specialist makes your brand the answer AI engines recommend, not just another search result. The work is entity, content, and structured-data strategy built for how engines actually answer questions — sharpening how models identify you, making your content genuinely citable, and strengthening the authority signals they trust. It sits on top of durable SEO, so you win both the AI recommendation and the organic ranking beneath it.
Working Together
I take on a few projects at a time.
Usually where AI-era visibility, brand, and build need to move together — for founders and companies who'd rather lead the shift than catch up to it. If that's where you are, start a conversation.