Skip to content
Ilyass
What I Handle

Two ways I help businesses move forward — Grow, and Transform.

GEO and SEO are the signature edge. Everything else is how growth becomes real and lasts.

Grow — get found, get chosen

GEO (Generative Engine Optimization)

get cited and recommended inside ChatGPT, Perplexity, Claude, and Google AI Overviews.

SEO

technical, content, and authority SEO built to compound, not reset with every update.

Digital Marketing

campaigns and strategy across paid, organic, and email.

Brand & Design

identity and creative that converts attention into trust.

Web & E-commerce

sites and stores built to perform, not just look good.

Transform — modernize how you operate

IT Consulting & Infrastructure

servers, devices, maintenance: the operational backbone.

Automation

removing manual, error-prone work from your processes.

Systems & Tooling

the connective tissue between your tools, your team, and your data.

Business Consulting

structuring growth so it holds under scale.

Proof

Selected engagements

Real work for manufacturers, retail networks, and institutions — plus the e-commerce ventures I build and operate myself.

Retail / Sportswear

Adidas Morocco

IT infrastructure management for a national sportswear retail network — the operational backbone behind every store.

  • IT Infrastructure
  • Retail Systems
  • Maintenance & Support
Industrial / Metal Construction

Riva Industries

Digital presence, brand, and search for a metal-construction company inside Groupe Belmekki — Morocco's #2 metal construction group.

  • Brand & Design
  • Web
  • SEO
  • GEO
B2B / Industrial

VitalFer

Digital and brand work for a B2B industrial company — turning real capability into a presence that reads as credible.

  • Brand & Design
  • Digital
E-commerce

VitalBox

An e-commerce venture I build and operate myself — where the growth and systems playbook is tested with my own money.

  • E-commerce
  • SEO
  • GEO
  • Systems & Tracking
Institution / Program

Pioneers of Change

Digital, brand, and web work for a program-driven institution — giving mission-led work a presence that carries.

  • Brand & Design
  • Web
  • Digital

Three ways to work together

01

Project

a defined scope, a clear outcome, a deadline.

02

Advisory / Retainer

ongoing strategic input as you grow.

03

Collaboration

for agencies, freelancers, and partners building something together.

Collaborate

I work with a small number of clients at a time — usually structured companies, or solo operators who invest seriously in quality.

Start a conversation

No pricing table by design — high-ticket positioning means pricing is a conversation, not a menu.

FAQ

Questions, answered

What is GEO (Generative Engine Optimization)?

GEO is the practice of making a brand visible and citable inside AI-generated answers — ChatGPT, Perplexity, Claude, and Google AI Overviews — rather than just ranking in traditional search results.

Do you work with companies internationally?

Yes. I work with clients worldwide, in both French and English, with a focus on long-term partnerships rather than one-off projects. Everything runs remotely, so location is no barrier.

What's the difference between SEO and GEO?

SEO earns your ranking in traditional search results — the durable organic foundation. GEO makes your brand the answer AI engines cite and recommend. SEO wins the click; GEO wins the recommendation, often before the click even exists. I build for both worlds at once.

How do I know if AI already recommends my brand?

Ask the engines directly. Put a buying question to ChatGPT, Perplexity, and Google's AI Overviews, and see whether your brand is named, how it's described, and which sources it cites. If you're absent or described inaccurately, that gap is exactly what GEO is built to close.